Footsol App: Innovating Foot Health with Mobile Tech

Executive Summary

Boost foot health with the Footsol App! AI-driven foot analysis, personalised insoles, real-time sales tracking & enhanced customer engagement.

A pharmaceutical company specialising in foot care faced challenges in customer engagement, sales tracking, and operational efficiency. Agile Cyber Solutions developed a cutting-edge mobile platform that addressed these issues with live foot health tracking, tailored product suggestions, and detailed sales tracking. Within six months, the company achieved a 20% increase in sales, reduced inefficiencies, and significantly enhanced customer satisfaction, positioning itself for scalable growth. This success highlights how businesses can leverage innovative digital tools to modernise their operations and improve customer outcomes.

The Client and Their Challenges

The client, a pharmaceutical company, faced significant challenges in operations and customer engagement. Without tools to analyse foot biomechanics, their product recommendations were generic and often ineffective, reducing customer trust. Sales tracking across retail outlets and clinics was delayed and inconsistent, while the absence of a digital purchasing platform caused frequent errors and inefficiencies in order processing. Manual reporting and inventory management consumed valuable resources, limiting their ability to deliver personalised customer experiences and impeding growth in a competitive market.

Project Details

The project involved the development and optimisation of a mobile and web application UI/UX. The technology used was Flutter, ensuring a seamless user experience across platforms. The project was executed between January 2020 and April 2020, with a budget designed to be SME-friendly while maintaining scalability for future growth.

Why They Chose Agile Cyber Solutions

The company selected Agile Cyber Solutions due to their tailored and innovative approach to addressing unique business challenges. A key factor was the development of a user-friendly mobile app designed for retailers and healthcare professionals. The app incorporated real-time foot health analysis, enabling personalised insole recommendations. Implementation was rapid, with minimal disruption to existing systems, and there was a strong focus on delivering measurable ROI through improved sales tracking and customer engagement. See Transforming Ideas into AI-Driven Web and Mobile Apps

The Solution

Agile Cyber Solutions delivered a customised mobile application specifically designed to address the client’s needs. The solution featured automated foot health analysis, allowing retailers and clinics to scan and quickly assess customers’ foot structures. Using a smartphone’s camera and machine learning models powered by TensorFlow, the app detected arch height and pressure distribution patterns, enabling precise insole recommendations tailored to each customer.

The app’s recommendation engine was trained on over 100,000 data points, incorporating user gait patterns, foot dimensions, and historical purchases. This allowed it to suggest particular products with a 40% improvement in accuracy after iterative updates. Additionally, the backend, powered by Firebase Realtime Database, facilitated real-time sales tracking and reporting. Retailers accessed performance dashboards displaying key metrics such as best-selling products, stock levels, and customer trends, all synchronised instantly.

Implementation Challenges and Solutions

Adoption resistance was an initial challenge, as early users hesitated to embrace the system due to unfamiliarity. Agile Cyber Solutions conducted interactive workshops, including live demonstrations showcasing how the app simplified day-to-day workflows. Post-training surveys revealed an 80% satisfaction rate. Prior to adopting the mobile app, users relied heavily on manual records for sales and inventory tracking. Transitioning to a digital platform required extensive user training and phased implementation, allowing a seamless shift from outdated processes.

Initial tests highlighted inaccuracies in detecting specific foot conditions. Agile Cyber Solutions incorporated feedback from podiatrists and real-world usage data, refining the algorithm to achieve 95% accuracy in product recommendations within two months.

Results Achieved

The app significantly improved customer interaction, with instant foot analysis and personalised follow-ups leading to a 30% increase in repeat customers. Customer feedback highlighted the trustworthiness of the recommendations. Retail outlets experienced a 20% increase in sales within six months, with best-selling insoles accounting for 50% of revenue growth. Sales agents saved an average of 10 hours per week through automated reporting and inventory updates, while real-time stock insights optimised product distribution, ensuring 98% availability of top products.

Lessons Learned

Iterative design played a crucial role in the project’s success, with regular feedback loops involving retailers and healthcare providers ensuring the app’s features aligned with user needs. Data-driven development proved essential, leveraging real-time analytics to provide actionable insights for app enhancements and business decisions. Comprehensive training and user support were vital in overcoming resistance and maximising the app’s impact.

Next Steps

Building on the success of the mobile application, the company plans to integrate posture and balance analysis using smartphone gyroscopes and accelerometers. Predictive analytics will be leveraged to forecast demand and optimise inventory management. Additionally, voice-enabled features will be introduced to assist users with accessibility needs and provide hands-free recommendations.

Transform Your Business Today

Ready to transform your business like our client? Schedule a free consultation with Agile Cyber Solutions today and discover how real-time insights and AI-driven recommendations can redefine your operations. Let us help you achieve remarkable results in customer engagement, operational efficiency, and sales growth.

Take the next step in digital transformation with Agile Cyber Solutions. Our AI-driven solutions enhance customer engagement, streamline operations, and boost sales. Schedule a free consultation today and discover how real-time insights can revolutionise your business. Contact us now to get started!